04 // Audience Sub-Palette System

One master.
Five contexts.

Conflict Map

Where the palette conflicts.

Three colors produce opposite responses across audience segments — this is the core reason the sub-palette system exists.

The sub-palette rule: Any document or asset produced for a specific audience must draw only from that segment's approved sub-palette. The master palette governs public brand identity only.

Municipal
Finance
Elected
Officials
Waste
Incumbents
Offtake
Buyers
Series A
Investors
Magenta
CTA only
Minimal
Minimal
Avoid
Primary
Blue
Primary
Support
Support
Support
Support
Violet
Minimal
Tech only
Avoid
Primary
IP/moat
Emerald
Revenue
Primary
Reg. risk
ESG data
Accent
Mustard
Avoid
Minimal
Primary
Minimal
Risk only
Lime
Minimal
Stat only
Minimal
ESG
IRA
Steel
Support
Support
Support
Support
Support
Chrome
Minimal
Minimal
Minimal
Spec
Minimal
Sub-Palette Definitions

Five approved profiles.

Governing Rules

Four standing rules.

R-01
Split Emerald: Environment vs. Community Prosperity
Emerald base (#059669) = environmental and ecological data. Emerald Light (#34D399) = community employment and prosperity (FTE counts, salary, Circular Royalty™). This split gives elected officials a visual shortcut to each narrative.
R-02
Magenta is never a data color
Magenta never appears on financial figures, projections, tables, or contractual language in any document. Approved uses: (1) brand hero moments in investor decks, (2) CTA button fills, (3) the Carbotura wordmark/logo.
R-03
Multi-audience documents default to universal baseline
Any document crossing two audience types must default to Steel + Blue only. Suppress Mustard, Violet, and Magenta. When in doubt: Blue + Steel.
R-04
Violet is Carbotura's premium signal
Violet is suppressed in Hauler contexts, minimal in Finance, strong in Offtake and Investor. Reserve for scientific authority and technological depth only. Overuse dilutes it.
DocumentAudienceProfileActiveSuppress
Stage 1 EIR / Partnership ProposalFinance + ElectedSP-01+02 BlueEmeraldSteel MagentaMustard
Feedstock Hauler Conversion BriefWaste IncumbentsSP-03 MustardSteel VioletMagenta
RevCon™ Product Data SheetOfftake BuyersSP-04 VioletChrome Magenta
Series A Pitch DeckInvestorsSP-05 MagentaVioletBlue Mustard on data
Mixed / Unknown AudienceAllUniversal BlueSteel All others
Public Brand / WebsiteGeneralMaster Full palette No restrictions