This is the governing brand guide for Carbotura Inc. — the complete reference for identity, language, palette, logo, and communication standards across all audiences and applications.
CRBT-BRAND-2025v2.1 — Governing9 Chapters↓ Scroll to explore
Document Map
Contents
At a Glance
The brand in numbers.
9
Color families
5
Audience sub-palettes
3
Typefaces
16
Logo versions
2
Universal safe colors
1
Governing document
Everything to Everything
A named principle, not a descriptor. Both words capitalized. Never qualified. Never lowercased in brand contexts.
Universal baseline: Systems Blue (#007FFF) and Forged Steel (#475569) work across all five audience segments without restriction. When the recipient segment is unknown, default to these two only.